The Ford Festiva is a subcompact car that was marketed by Ford between and Festiva was sold in Japan , the Americas , and Australia. The name "Festiva" is derived from the Spanish word for " festive ". It was not related to the similarly sized and named Ford Fiesta , and was not replaced by the Ford Ka , which is smaller. Designed by Mazda using the DA platform and B series inline-four engines , the Festiva continued the trend of Fords built and designed by Mazda for the Asia-Pacific market such as the Laser and Telstar. South Korean first generation sales began in under the name Kia Pride , assembled by Kia under license.